TV is moving from your sofa to your pocket with video on apps and websites.
Not long ago the family would gather around the TV to watch together, shows were scheduled and had to be watched at the time of broadcast unless you remembered to set the VHS recorder!
Video has now been unshackled from the living room, as increasingly consumers are watching video on a variety of different portable smart devices like phones, iPads and other tablets.
A recent study from eMarketer showed that the average time consumers spend on their mobile devices has increased by nearly a minute per day over the past four years, while the amount of time they spend watching traditional television sets has dropped by more than 30 seconds in the same time period. In a few years, mobile devices will overtake TVs as the primary way consumers watch their favorite shows.
Improvements in the speed of mobile internet, increasing powerful phones, along with mobile friendly websites, allows many more people to access your video content. By creating compelling video at events, and then carefully optimising this video so it can be viewed on mobile phones, allows event organisers to reach out to viewers located at train stations, coffee shops and boardrooms ensuring that the valuable content can be viewed by many.